NICCE London was established in 2013. Founder & creative director Mitchel Galvin-Farnol identified a gap in the market for clean, simple, quality contemporary casualwear and streetwear. He had spent time working in Ibiza where he was drawn into the island and inspired by its inhabitants, style and music. When Mitchel returned to London he took this clean-cut, honest and no-fuss approach to life and fused it with London youth culture to create an original clothing brand that everyone could, and would want to wear.
Since entering the market NICCE London has cemented its place as a premier London lifestyle brand. Celebrated for its unique take on the latest contemporary casualwear and streetwear, NICCE London is championed by customers, style influencers, and many of the UK’s top retailers, such as ASOS, Topman, and Foot Asylum to name a few. The brand now has global recognition and demand has swelled in international markets. The increasing appetite for NICCE London has been paired with a rapid expansion of the collections it offers. It is a brand that now appeals to a broad range of style and trend conscious consumers, and in 2015 NICCE London launched an immensely successful womenswear line.
Throughout this period of growth NICCE London has stayed true to its roots and Mitchel’s original concept. It continues to take inspiration from the ever-changing culture, lifestyle and rich music scenes of London.