NICCE takes Paris
This week saw the launch of a new NICCE pop-up in store at Paris' hottest streetwear shop: Citadium.
The NICCE takeover showcases the latest LA:AV capsule collection, inspired by the LA skyline at night. With multiple screens around the space showing CCTV style footage of the product in store, customers were able to experience how the product looks in different lights. Made up of a range of reflective and iridescent technical fabrications, each item reacts in different ways when shot with and without flash.
The launch of the pop-up store is also supported by an N-Studio takeover. Each Wednesday and Saturday for the next three weeks, friends of N-Studio will be DJing live in the space bringing all the East London vibes to the centre of Paris. The takeover kicked off last Wednesday with the first set played by N-Studio's very own CVSS.
If you're in the Paris area, be sure to check it out!
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