Last week we hosted a yoga morning at Ace Hotel along with yoga expert Claire Fountain (@cbquality
). She approaches the practice in an unorthodox way in form of her creation, 'Trill Yoga' which celebrates the human body and allows anybody to gain the benefits from yoga.
An experienced holistic lifestyle educator and social media influencer, Claire has formed 'Trill Yoga' through the support of online audiences and has been made
recognisable to brands and consumers worldwide.
The philosophy behind the techniques used in Trill Yoga is to mesh the practice and lifestyle which gives the participants time to workout and meditate in surroundings that wouldn't be the norm for traditional yoga goers, for example using hip hop & RnB music during the sessions.
NICCE as a casual, street wear brand wanted to get involved with Claires street, open minded approach to yoga and to give our NICCE girls (and boy) a chance to experience the brand growing and developing towards the launch of our sportswear range which is launching next year.
Above are 3 of our lovely gals from NICCE office alongside Claire.
“It is as much about the music you flow to, the style that you rock, and the artistic place you choose to practice in. It does not follow the rules; it makes them. Trill Yoga welcomes all, and is for anybody and ANY body.”
– Claire Fountain
We invited friends and people who are important to the brand to join us at Ace Hotel for the event. The vibe was very zen and embodied a great sense of the NICCE community.
A massive thanks to Claire and Ace for having us and we hope to get everyone involved again soon.