Welcome to NICCE Carnaby. The new home to AnyWear. 

The NICCE flagship store opened in March 2022, in the bustling Carnaby, Soho neighbourhood in central London. Found on the corner of Beak Street and Carnaby Street, under the iconic "Welcome to Carnaby Street" arch, the store is inspired by retail of the future and sets our to bridge the physical and digital world.

If you're entering from Beak Street, you'll find the largest digital window screen in the Carnaby neighbourhood - featuring the latest NICCE AnyWear product collection. Inside we invite you to shop the multi-functional apparel featuring recycled material and casual-wear developed with organic cotton. Our first collection includes over 60 styles, available in 7 colours, including unisex styles. All are part of our journey to provide more responsible choices for our customer.

Following success in the brand’s N-Studio music recording set-up in East London, the brand will re-launch under AnyWear Studio, which includes a multi-purpose activation space inside the Flagship retail store. AnyWear Studio will provide a space for up-and-coming talent to collaborate and put on events for their network and customers. NICCE is committed to providing a platform for and spotlighting individuals, groups and brands who advocate a balanced lifestyle and bring both insights and opportunities within the fields of music, fashion, art and wellness. 

March 18, 2022 — Cariad Fiddy