Main Responsibilities:

• Create, analyse and optimize B2C marketing channels to continually produce new customers within target CPA/ROAS ranges. Effectively test with bids, placements, audiences, creative and campaign types to scale campaigns efficiently.
• Manage SEM and display advertising campaigns, managing spend and performance across AdWords, Bing, and other search platforms. Manage external vendors and execute campaigns internally, as needed.
• Manage paid social media acquisition campaigns, spanning Facebook, Pinterest, Instagram, Twitter and other social networks.
• Identify how to scale standard and emerging channels to effectively meet company growth forecasts, while uncovering new channels to add to our overall marketing mix.
• Collaborate with Marketing teams to set strategy for customer acquisition, guide resource investment and plan/iterate ongoing activities.
• Work with internal creative, marketing and product team members to structure conversion-focused tests, capture learnings and place campaigns in position to succeed.
• Manage channel-specific product feeds to promote core and seasonal merchandising campaigns.
• Analyse campaign performance and drive marketing reporting by developing key metrics and internal reports. Conduct data analysis to drive key insights that can inform marketing strategy and guide future campaigns.
• Build, cultivate and maintain strategic relationships with key acquisition partners such as Facebook and Google.
• Be the internal knowledge base for paid marketing trends, spanning search, social, offline, mobile, video, etc. Research and document activity from peer brands as well as competitors.
• Anything else that can pop up at a moment’s notice and require immediate focus and execution.
• Proven expertise in Excel and Google Analytics.
• Outstanding written, presentation and verbal communications skills with proven ability to make numbers tell a story and drive strategic decision-making.
• Previous experience managing client accounts, external marketing vendors and/or in-house teams.
• Outstanding reporting capabilities: ability to demonstrate business success via written reports, Excel spreadsheets, PowerPoint decks and other formats.
• Strong organizational and time management skills.
• A winning attitude that complements the driven-yet-balanced demeanor of our marketing team.

Ideal Candidate:

• A strategic thinker with flawless execution. You can conceptualize new ideas that can guide strategy, put together insightful creative briefs, while also putting them into motion with careful attention to detail.
• Extremely analytical approach. You are constantly evaluating the data to uncover key learnings.
• Passionate about consumer and branding. You love discovering and trying new services that make your life easier.
• 3-5 years of paid consumer marketing experience running multi-channel online acquisition campaigns with a focus on driving down CPA and/or conversion rate optimization.
• Demonstrated experience in search engine marketing (SEM) and/or paid social media marketing.
• Understanding of the full marketing funnel and interplay between channels.
• BA/BS in Marketing, Business, Economics, Statistics, Mathematics or another business-focused discipline.
• Proven expertise in Excel and Google Analytics.
• Outstanding written, presentation and verbal communications skills with proven ability to make numbers tell a story and drive strategic decision-making.
• Previous experience managing client accounts, external marketing vendors and/or in-house teams.
• Outstanding reporting capabilities: ability to demonstrate business success via written reports, Excel spreadsheets, PowerPoint decks and other formats.
• Strong organizational and time management skills.
• A winning attitude that complements the driven-yet-balanced demeanor of our marketing team.

Full-time
Working hours: Monday - Friday 09:00am – 5:30pm

Employee benefits after successful completion of probationary period

• Pension
• Clothing Allowance
• Life Cover
• Competitive salary
• Statutory pension scheme 
• Cycle to work

Please note that due to the high volume of candidates only suitable candidates will be responded to.