Established in 2013.

Inspired by street culture.

The streetwear label arrived onto the scene in 2013 as part of East London’s early creative movement.

Nowadays, NICCE is available Globally and has successfully broadened its neighbourhood appeal to International audiences.

We’re committed to bringing you newness each season. Expect excitement in trending styles and fabrications, all-over prints alongside paired back designs, whilst not forgetting your go-to classics- including the Mercury franchise. We’re here for all your streetwear essentials.

Our brand name came from the go-to phrase amongst friends: “Niiiiiice”.

Used to signify appreciation and support for others. Community has always been important to us at NICCE and we continue to connect and empower our talent network.

Join us on our journey.